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PricewaterhouseCoopers,
Human Resources
New York, New York
New employee kit
 
Projects
  Books
  Brochures
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  Financial communications
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copyright
 
GOALS
Position the firm as an employer of choice in a tight labor market and improve the process of communicating policies and procedures to new employees.

STRATEGY
Assemble all the information in one contained package organized by subject. Balance required legal forms with fun gifts. Present the package before the employee's first day, reinforcing the employee's "right choice" of firm. Use the corporate branding system of standardized colors and typefaces.

RESULTS
Fewer questions about benefits programs from new employees. Forms handed in early. Improved compliance with SEC requirements. Employees productive immediately upon arriving at work.